Tuesday, February 20, 2007

American Idol Horror

This is horrific:

Listening to the Fox network’s competitors describe what “American Idol” has done to the television landscape is not unlike listening to a group of quavering readers offer a synopsis of a Stephen King novel:

Once a year an unrelenting monster invades a town, and all the townspeople, cowed by years of being crushed under its massive claws, have to pay it fealty or run off and hide until it goes back into a six-month hibernation.

Idol” is creating ever more powerful shock waves. A growing number of television executives have begun to regard “American Idol” as a programming force unlike any seen before. Jeff Zucker, the new chief executive of NBC Universal, said, “I think ‘Idol’ is the most impactful show in the history of television.”
More horrific than this horror is the use of the word impactful.

The first time I heard the word impactful was during a meeting at an Internet consultancy. I almost reeled out of my chair.

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